Using temporary workers enables the company to have adequate staff on busy weeknights and weekends without having to hire additional full-time staff. This is also an option for some companies to help cushion them from the changes in healthcare coming up in 2014.
Here is an interesting article on how Wal-mart is now using staffing to cover short staffing and busy seasons.
http://www.huffingtonpost.com/2013/06/13/walmart-temporary-workers_n_3434555.html
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